You will find that the decision to trade is made for various reasons. The strongest exchange made in any business is one based on relationships. A decision based on trust and a feeling of mutual gain. These relationships can be the difference between success and failure in smaller, local companies.
This is the most valuable form of trade. It is the most mutually satisfying and a great number of businesses never experience it. This type of atmosphere is the most difficult to create. The culture of the company must be the focus. Finding that audience that believes what you believe and could not imagine trading elsewhere. More than just clients and customers, they become evangelists that spread the word at every opportunity.
Your first love must be for your clients and customers. Their interests need to be yours.
When you work hard, think hard, you play hard. Surround yourself with the beauty to inspire you for tomorrow.
Tunnel vision can get the best of us. Sometimes, an outside eye can find solutions that have existed and been overlooked.
See the house through the trees. Look close enough, you can see the Nutt piloting the drone for this shot. It doesn't matter how far it flies, when a shot is conceived, you guide it back, position it and get that shot.
At Going Nutts, we have a mission, we get that shot. We conceive of that design. Write those words. Shoot that piece of content and the audience can't look away.