In today's constantly changing business and consumer environment, the fact is, you not only have to think but, you must Think Differently if you are going to stand out enough to justify purchase of your product or service. Creative, Media and Marketing are no longer about shoving your message down the throats of the consumer. It is about creating a message that is shared from consumer to consumer. The most powerful Marketing Strategy makes the consumer the central aspect of delivery. The question isn't how you get your message out, it's how you create a message they ask to receive and can't wait to share. Permission Based Systems are the new foundation upon which all effective Marketing Strategies are formed.
At Going Nutts, we specialize in creating Permission Based Systems, and the Creative Media that drives them, that use Internet Marketing, Social Networking, Social Media and Systems Development to deliver Profitability to our Clients in a constantly changing social environment. Some have called it Social Networking, Viral Media, Alternative Marketing and other such terms used for this phenomenon that rose to prominence less then five years ago. We call it Socionomic Systems.
PsychoDemographic Targeting does more then reach a group, it infuses images, colors, shapes, sound, motion into the deep recesses of the mind. It reaches people based on their Social Paradigms, their sociological and psychological thought processes. We are dedicated to continual education regarding the messages that permeate an individual and creates a common thought process within certain cultural boundaries and identities. It goes deeper then any Demographic Study.
PsychoDemographic Study and the manner in which it applies to the Creative that moves the Brand of any Company, Product or Service, is a refined art of empathetic identification. No other aspect of our unique approach to growing our clients business is more significant then the strides taken to perfect PsychoDemographics and apply them to everything we produce.
Facebook, without any doubt has become the absolute leader in the world of Social Networking. Most companies are not aware of the vast changes made in just the last 12 months which have placed Facebook head and shoulders above every other site in the marketplace. Twitter is an excellent resource for some companies and can work in companion with Facebook. If you look at the demographics of who is using Facebook and why, it validates what we have been teaching it's clients for over six years.
YouTube is more than just a place to find funny, off the wall, independent videos for entertainment. YouTube is one the largest Search Engines on the Planet. More people search YouTube then Google, Yahoo or Bing. Beyond that, due to certain non-disclosed programming associations, a Video on YouTube will gain ranking on other Search Engines much faster then anything else on the Internet. Like everything else, creating proper Video Content that will turn Search engine results into profits is an art form unto itself.
Going Nutts has built and developed Pay per Click and Adword Marketing Campaigns that cover more then 80,000 Keywords and Terms. There are nuances to using these systems effectively and managing budgets properly for the highest level of results. It may be that your budget is $5,000 per day or $1,000 per month. Regardless of the size of your budget, the system needs to be built to allow your budget to serve you and become immediately profitable. Pay per Click is not a stand alone solution in any case. To be used effectively, it must be used in combination with other disciplines and Social Media. This is where Going Nutts stands alone, not offering one service or specialty but in creating a system that immediately begins returning profitable results
Our Blog MindShare program took more then 4 years to develop and perfect. While technology and information distribution are in a constant state of change, our system monitors those changes and we are constantly perfecting our programs to stay ahead of any trends that could improve the effectiveness of our program for our clients. This is the ultimate "Permission Based Marketing" System. In a matter of 30 days our Blog MindShare Program will effectively create links within as many as 40,000 specifically targeted educational blog articles, each with more then 100,000 active subscribers, that direct research toward our Clients Web Site, Landing Pages and/or Strategically Formulated Search Engine Results. This not only delivers hits and leads, it delivers highly educated hits and leads that directly and immediately impact profitability.
Two days after iAd was announced by Steve Jobs, Edward Nutt was in front of an audience of more then 100 Business Owners in Dallas, teaching how iAds is the pinnacle piece of the puzzle that will move more companies to dedicate a larger share of their advertising budget away from traditional outlets. There is no need to get into the statistics on Apples iOS Line of Mobile Devices, by the time we typed them, they would be out dated. However, the statistics are nothing before you begin to explore the frequency with which the owners of these devices use them for research. In today's world of Permission Based Marketing, iAds is a piece of the puzzle that can not be overlooked.
