"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outside layers." - Steve Jobs
In the world of graphic design, there is no shortage of those who can run the software programs that make a design appear. However, the ability to conceive of an idea is slightly more rare. We have a secret weapon that makes our concepts even more rare and highly effective. In 2004, we took a deeper look at the role demographics played in creative, media, marketing and market research and it just seemed that something was missing. After further study, we broke out from the world of demographic targeting and created the first study in PsychoDemographic Targeting.
Not only Thinking Differently about Creative but, thinking differently about what it is that Creative and Design represent in the totality of a Company, Product or Service. To remove one piece of the puzzle means another will most likely not fit well. This is the difference Going Nutts set out to create for Clients Large and Small.
First take another look at the opening quote on this page. It is this philosophy that Going Nutts brings to our clients. Branding is not just window dressing on any old facade. Branding is the outward projection of what exists at the core of that which it represents. If you think big when you are small, or just beginning, it can save tremendous pain and cost in the future. Nothing makes a small company look like a large company like it's brand. Not just a logo, Brand Development outlines the style that will establish how your company is thought about prior to any in-depth research. Your brand can spark emotion and influence a level of trust before one word of content is ever read.
Most Brand Development is focused completely on making an impression on the prospective Client or Customer. While this is effective, this conceptual process is limited in it's ability to sustain a product or business long-term. We termed this outdated process the Outside-In Strategy. This is the great logo, marketing phrases and visuals that fall flat without apparent explanation. This is the strategy that drives massive leads or potential clients that never really convert.
Our Socionomic Systems approach is to first encapsulates and captures the core personalities, philosophies and thought processes that drive the culture of your business. We then develop a Branding Strategy that will best introduce that culture to it's core audience and keep them mutually engaged. This Inside-Out Strategy creates a synergistic relationship that removes conflicts before they arise. Every image seen and message read is in harmony with the culture the prospective customer or client come into contact with along the path to conversion. This is Socionomic Systems at work in Brand Development.
For Web and Print as well as Motion Graphics. Because our primary background comes from Media Development, our Graphics almost always seem to be in motion. Concepts are derived from drawing the eye, then moving it in the direction of the message. There is attention to detail and custom aspects to the work we develop. Our focus in Graphic Design is to set the stage in a manner that moves the viewer to the action our client expects.
Creative is a very broad term, within the world of creative, few have the decades of broad experience and innovative thinking our Web Design and Programing Team brings to this aspect of growing your business. Empathetic Understanding is the force that drives every Creative Concept delivered. If you want everything your potential customer or client sees to make a lasting impression that becomes the first thought in their minds when they consider your industry, Going Nutts is the only company to drive your Creative.
There is no substitute for quality Content and Copy. The balance of Content and Imagery plays a vital role in how a message is received, comprehended and committed to memory. It is not just what you say, it is often how you say it. Beyond the words you use, thought must be given to the look, structure, font style, color balance and the entirety of factors that are in play when considering the actions your message is attempting to invoke. Our Content Writing Team has delivered content both within a complete project and as a stand alone product. In every case, prior to beginning the process, the entirety of the project, the core audience and the projects goals are taken into consideration.
The right photo is not only the basis of whether your message or brand is seen, it becomes the primary psychological trigger on how your message or brand is seen. For this reason, original images that drive your concept are an absolute must. Going Nutts has over twenty years experience in creating commercial imagery for print and web campaigns around the globe. Our Client list runs from Sea Ray Boats, Nautilus, Ford Motor Company, Coca Cola, Sloggi and countless others including nearly every Casino and Night Club in Las Vegas. We deliver the right image to turn the head and capture the attention.
